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07 August 2015

Heineken launches innovative first-to-beer sleek can

Press Release: August 2015

Sleek. Innovative. Unique. Just a few of the words being used to describe the newly revealed Heineken® 330ml Cool Can.

Heineken® is the first beer brand in South Africa to be available in a 330ml sleek can and is the first market in the world to launch a sleek can with this design.

“Heineken® prides itself on being at the forefront of innovation and design by always taking things to the next level. Our new sleek Cool Can is slimmer, more stylish and premium, allowing it to stand out visually, both on the shelves and in the hands of our consumer,” says Tjeerd Veldhuis (Marketing Manager, Heineken® South Africa).

The Heineken® Cool Can has cold indication around both the iconic red star and on the thermometer on the side of the can that allows consumers to see whether their beer is being served at the optimal temperature.
“Heineken® has had cold indicators on their 5 litre draught kegs since 2009, sold in many markets globally. Heineken® is now bringing this technology to their new sleek cans,” explains Veldhuis.

Heineken® Cool Can will be sold at the same price as the current 330ml can.

Heineken®. Open Your World.

HEINEKEN® Not for Sale to Persons under the Age of 18.  Enjoy Responsibly.


Press enquiries:

Miche Rorich

Eclipse Public Relations

+27 (0)21 680 5288

+27 (0)73 339 1408


2 Responses

  1. Comfort

    Can you please bring these cans back not these new traditional dark green slim can…I literally didn’t buy Heineken yesterday because of the new look cans 😕😦 #concernedcustomer

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