UNBREAKABLE

WHAT DOES IT MEAN TO BE #UNBREAKABLE?

"Like a can, I am Unbreakable"

It means when they close the front door on you, you find a way through the window. It means when no-one believes in you, you still believe in yourself. It means when you’re faced with the many adversities that life will hurl at you, pressure is at its most severe and you’ve reached your breaking point, still, you persevere.

Just as a can may bend or fold when under pressure, it will never break. This is the very spirit we aim to encourage through the commitment to choosing cans. And through various exciting initiatives, CAN DO! celebrates all those who embody the unbreakable spirit in their own journey.